Who's In Charge, Sources or News Directors?
Who's In Charge, Sources or News Directors?

The home page of Huffington Post carried another media report Wednesday by Story Worldwide’s CEO and Chief Editorial Officer Kirk Cheyfitz. “For Tiger Photos, NBC Caves in to Annie Lebovitz” discusses the restrictions the photographer demanded and got from TV networks that wanted to use her images. Kirk's not happy with what this might say about the media’s volatile climate. Kirk wrote:

"I was mildly alarmed to see news organizations substituting Leibovitz's rules for their own judgment about how long viewers need to actually see a photograph."

Catch the rest of the piece on HuffPost and leave your thoughts in the comment sec...

TV Advertising advertising about TV advertising so advertisers will advertise on TV
TV Advertising advertising about TV advertising so advertisers will advertise on TV

But follow the money. They won't, anymore.

There’s an exceptionally lame TV ad campaign running in the UK at the moment for Thinkbox, the television marketing body for the main UK commercial broadcasters.

New medium, old thinking
New medium, old thinking

Having lived without a television for almost 10 years now, I really like the fact that all the major networks are putting their shows online. I like it so much, in fact, that I don’t even mind the adverts they make me watch. What does annoy me though is that, despite investing all this time and money, the networks still don’t seem to have grasped the potential of the medium – either for viewers or advertisers.

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  • Liz Arnold Liz Arnold is a senior editor at Story. Email her with feedback or queries, or just to say hi.
CONTRIBUTORS
  • Lara Behnert Lara Behnert is an art director at Story Worldwide in Seattle.
  • Jim Boulton Jim Boulton, Deputy MD of Story in the UK, is a Course Director for the Chartered Institute of Marketing and a frequenter of pubs.
  • Kirk Cheyfitz Kirk Cheyfitz is Story's CEO. He's an author and non-traditional marketer who loves stories, media, running, traveling, his family, and dinner.
  • Joshua Drew Joshua Drew is the Technology Director at Story Worldwide, which allows him to read all company email.
  • Luke Dringoli Luke Dringoli is a hopelessly devoted social networker, vinyl record junkie and unabashed marketing geek.
  • Andrea Fjeld Andrea Fjeld is a self-described nerd who likes sad books, weird music, and good wine.
  • Gretel Going Gretel Going is co-founder of Channel V Media & Channel V Books. She secretly hates writing about advertising.
  • Kathi Hall Kathi Hall is a magazine junkie who just happens to be cycling mad.
  • Louise Jacob Louise Jacob is a copy editor at Story Worldwide's New York office.
  • Simon Kelly Simon Kelly runs Story in North America and tweets a lot about food and crappy customer service.
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