Jack Black Brandjacks Microsoft, SONY and Nintendo
Jack Black Brandjacks Microsoft, SONY and Nintendo

The holidays are a lonely time of year for some people, especially those of you who decided to eschew a vacation in favor of working this week. With the below, I salute and thank you for your dedication, your attention and your utter lack of connection with the rest of humanity.

My only question about this vicious brandjacking is, Does the order in which Jack Black betrays and pleasures the various video game consoles reveal something to the audience about Black's attitudes toward the various systems?

He loves and respects Nintendo Wii, but doesn't want to play with it as much anymore; it doesn't do the things he wants.

He is falling in love with Microsoft Xbox 360, but doesn't respect it the way he respects Wii, the father of his child; and he can't leave Wii anyway—father of the child stuff.

And SONY Playstation 3 is a tramp he likes to play with on the side. He's not sad to see it burst in on him and 360, to say the least, but didn't invite it to the initial party.

Add comment

BBCode Tags: [b][/b] - [i][/i] - [u][/u]- [quote][/quote] - [url][/url] Get More


Word Verification*:


Email:

Name:

URL:



Don't like your avatar? Get a Gravatar! To update or view your profile click here. Forget me.

Live preview

March 12. 2010 7:25 AM

Story Worldwide
  • AddThis Feed Button
  • RSS
STORY WORLDWIDE
CLIENT WORK
OUR LATEST SITES
SITES WE READ
POST EDITOR
  • Liz Arnold Liz Arnold is a senior editor at Story. Email her with feedback or queries, or just to say hi.
CONTRIBUTORS
  • Lara Behnert Lara Behnert is an art director at Story Worldwide in Seattle.
  • Jim Boulton Jim Boulton, Deputy MD of Story in the UK, is a Course Director for the Chartered Institute of Marketing and a frequenter of pubs.
  • Kirk Cheyfitz Kirk Cheyfitz is Story's CEO. He's an author and non-traditional marketer who loves stories, media, running, traveling, his family, and dinner.
  • Joshua Drew Joshua Drew is the Technology Director at Story Worldwide, which allows him to read all company email.
  • Luke Dringoli Luke Dringoli is a hopelessly devoted social networker, vinyl record junkie and unabashed marketing geek.
  • Andrea Fjeld Andrea Fjeld is a self-described nerd who likes sad books, weird music, and good wine.
  • Gretel Going Gretel Going is co-founder of Channel V Media & Channel V Books. She secretly hates writing about advertising.
  • Kathi Hall Kathi Hall is a magazine junkie who just happens to be cycling mad.
  • Louise Jacob Louise Jacob is a copy editor at Story Worldwide's New York office.
  • Simon Kelly Simon Kelly runs Story in North America and tweets a lot about food and crappy customer service.
  • Ryan Saghir Ryan Saghir is a veteran blogger and social-technologies addict. Loves: wine, fine dining, long walks on the beach. Hates: wicker.
  • Mike Stevens Mike Stevens is an editor at Endless Vacation magazine and contributes regularly to ModernSpectator.com.
  • Richard Parker Richard Parker is a digital adventurer, urban cyclist, and a post-advertising enthusiast.
  • Amar Patel Amar Patel is a writer, selector, connector, chancer, prancer, dancer.
  • Gaetano Pollice Gaetano Pollice, a Pittsburgh native, is oft prone to unintentionally hilarious/painful gaffes.
  • Chuck Wentzel Chuck Wentzel is a writer and editor who hates hyperbole and loves unexpected irony.
Post-Advertising