Post Advertising

But follow the money. They won't, anymore.

There’s an exceptionally lame TV ad campaign running in the UK at the moment for Thinkbox, the television marketing body for the main UK commercial broadcasters.

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Nancy Hill celebrated her first anniversary as CEO of the 4As (the new name of the recently rebranded American Association of Advertising Agencies) by giving a speech that demonstrates she has trouble making sense of opinion polls and statistics. Not a very good showing for someone who wants to lead the advertising industry into an era when measurement of everything is fundamental.

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So Google Streetview went live, and the papers went mental about privacy and so on, continually mentioning the poor bloke who was throwing up in Soho and the one outside a sex shop. The letters page was filled with indignant people who didn't understand the technology or had been so successfully whipped up into a state of paranoia by the government sponsored anti-terrorist rhetoric that they thought fundamentalists were at that very moment looking into their bedroom window and criticising their choice of curtains*. (There were, to be fair, a few voices of reason. One wrote 'A man put a picture of my house on the internet, with a map to where it was, details about the layout and number of rooms plus the value, and then demanded that I pay him for the privilege! Beware the "estate agents".')

(Pic from Streetview. It's a view of the Thames from outside Mick Jagger's house.)

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While getting my weekly B3ta (NSFW. Don't say I didn't warn you) fix last Friday, this paragraph leapt out at me.
>> Gallery of pre-loaders <<
Much like the banner-ad, the pre-loader absorbs a huge amount of ad agencies' energy without ever getting one ounce of love on the real internet. (You know, the internet that gets views, rather than the waste-ground of client sites.) Celebrate the folly here, or use it to confuse a naive friend, "this site is GREAT once it loads."
http://www.prettyloaded.com/

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What things look like and what they mean are often hopelessly unaligned. This is especially true in the marketing of technology.

Arty creatives look at technology and recoil in horror: it’s a world of pain, all dual core chips and IP and propeller-head stuff that’s hard to stomach. So, campaigns boost everything that telephony and computing isn’t: which means that our Telco brand will be birthed of a friendly and Utopian campaign flush with saturated colours and ditzy soundtracks where gorgeous hotties float through an imagistic world in a disassociated blur enabled not by illegal chemicals but by portable media.

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My first instinct on seeing the new Vauxhall Insignia ad was not massively positive, I have to admit. But I noticed after the third time I noticed it that I was noticing it. (Take a moment and read that again - it does make sense, I promise). It is only fair as we monitor the decline of TV advertising that we acknowledge those who buck the trend and manage to catch attention. And how have they done that? Well, with a fairly neat piece of storytelling.

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The holidays are a lonely time of year for some people, especially those of you who decided to eschew a vacation in favor of working this week. With the below, I salute and thank you for your dedication, your attention and your utter lack of connection with the rest of humanity.

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If you're a long time reader of PostAdvertising.com, then you know that one of the things we advocate is eschewing traditional television advertising and creating/owning media. One of the great ways to do this—and one that we often advocate—is through YouTube, which is basically a big, long tube shaped like a "u," for those of you who don't already know.

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The premise: Okay, we'll admit it, old people know how to use computers now; but, they still don't know how to fully utilize the awesome power of web 2.0, right?* And they want to share pictures of their grandkids with each other, but can't send large files through emails or use Flickr, like a normal web denizen. So, what should they do?

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Here I'm dealing with a parody ad that makes me feel ignorant on so many levels: I don't know who French soccer star Franck Ribery is, I don't know the intro to the '70s Pink Panther Show (check it: the Pink Panther has a theme song that's not super-famous and is very, very dated), and I was unaware that ridiculously-colored shoes are acceptable in the European soccer world.

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When I saw this video today, I thought, "huh." But alarms went off. My ad-dar is on high. I'm not missing another one this week. Also, from my sources, there is no official mention of this impact at the Canadian Meteorite and Impacts Advisory Committee website. Hmm. Let's watch:

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Just like in Lord of the Rings, where the One True Ring needed to be unforged in the fires of Mount Doom, the horror that has been "fun with faces" must end where it began: Office Max's "Elf Yourself" campaign, which is now in its third year. Today, agencies argue over who should get credit. Tomorrow, they will each be blaming each other for the debacle. Let's discuss:

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