As a brand, it’s not enough just to draw in traffic; you need to help create, maintain and support a community. And to do that, you need to know how to answer a few simple questions:

— How do you keep and grow audiences?
— How do you excite and motivate them?
— How do you serve brand goals in the supercompetitive digital space?
— How do you keep up with your customers’ digital brand conversations now that they’re happening in real time?

It can be intimidating when you don’t know where to begin. But success in today’s fragmented digital landscape comes from a relatively simple base concept: Publish content that people actually want, then manage your interactions with your audiences with a commitment over the long haul—in other words, build a real community. And there are some specific steps that will get you there.

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