Andrea Fjeld

Post-Advertising Summit Brings Storytelling to Life

04 April 2012

Since 2008, we’ve been charting the evolving landscape of marketing and discussion the future of advertising at this blog. For the better part of the last decade, Story Worldwide (who keep the lights on here at Post-Advertising) has been helping …

When Political Ads Attack, Everyone Loses

11 January 2012

With additional reporting by Adam Uhrynowski. We’re all familiar with mudslinging in political commercials, debates and speeches. In the recent Iowa caucuses, negative advertising was more apparent than ever. But why do America’s leaders spend so much time pointing out …

Brands: Can’t Buy My Love

14 December 2011

Desperation is never attractive, even when it comes to brands. Nevertheless, it’s apparent that brands have stooped so low as to actually buy Facebook likes (25,000 guaranteed for the low, low price of $1,757!). Who knew in a marketing medium …

2011: The Year Consumers Took Over Brands

08 December 2011

Out: brands barking at consumers. In: consumers taking control. From Coke’s recent cancelation of its white Christmas cans to Gap reverting back to its signature logo, 2011 seemed to be the year of empowered consumers. But we’ve been writing about …

Occupy Wall Street Does Have a Message: Telling the Protesters’ Story

20 October 2011

Contributing authors: Charles Coxe, Chuck Wentzel, Karen Nagy, and Katie Edmondson CNN business reporter Alison Kosik tweeted to the world on October 4: “Purpose in 140 words or less: bang on the bongos, smoke weed!” She later apologized and deleted …

Everything You Need to Know About Marketing You Can Learn From Online Dating

17 August 2011

Online dating has become part of our everyday consciousness. Sites like Match, eHarmony, and OkCupid have become industry moguls and multi-million dollar businesses. Even stomach-turning sites that allow for infidelity boast millions of users. I joined OkCupid years ago to …

How to Brand a City (Are You Listening, Cleveland?)

03 August 2011

As geographically stable as most cities are, their identities shift over time. Pittsburgh was the symbol of American muscle in the ’50s and ’60s; today it’s a poster child for urban decay. New Orleans evolved naturally from frontier military port …

Ads Behaving Badly: 8 Examples of When Trying to Do Right Goes Horribly Wrong

29 June 2011

It’s certainly not unusual for brands to fall over themselves to attach themselves to worthy causes: the environment, education, human rights. Because what consumer doesn’t want to believe their purchasing dollar is going toward the greater good? But even if …

This is the Year of Original Content

13 June 2011

Story’s CEO Kirk Cheyfitz joined Jim Blasingame on the Small Business Advocate Show to discuss content creation and why everyone in business is in the content business. The better you get at it, he argues, the bigger your business will …

Digital Archaeology Takes Manhattan

06 June 2011

This post originally appeared in our June issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. A much buzzed-about event at last year’s Internet Week Europe, Digital Archaeology is now making its …

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