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Since 2008, we’ve been charting the evolving landscape of marketing and discussion the future of advertising at this blog. For the better part of the last decade, Story Worldwide (who keep the lights on here at Post-Advertising) has been helping …
With additional reporting by Adam Uhrynowski. We’re all familiar with mudslinging in political commercials, debates and speeches. In the recent Iowa caucuses, negative advertising was more apparent than ever. But why do America’s leaders spend so much time pointing out …
Desperation is never attractive, even when it comes to brands. Nevertheless, it’s apparent that brands have stooped so low as to actually buy Facebook likes (25,000 guaranteed for the low, low price of $1,757!). Who knew in a marketing medium …
Out: brands barking at consumers. In: consumers taking control. From Coke’s recent cancelation of its white Christmas cans to Gap reverting back to its signature logo, 2011 seemed to be the year of empowered consumers. But we’ve been writing about …
Contributing authors: Charles Coxe, Chuck Wentzel, Karen Nagy, and Katie Edmondson CNN business reporter Alison Kosik tweeted to the world on October 4: “Purpose in 140 words or less: bang on the bongos, smoke weed!” She later apologized and deleted …
Online dating has become part of our everyday consciousness. Sites like Match, eHarmony, and OkCupid have become industry moguls and multi-million dollar businesses. Even stomach-turning sites that allow for infidelity boast millions of users. I joined OkCupid years ago to …
As geographically stable as most cities are, their identities shift over time. Pittsburgh was the symbol of American muscle in the ’50s and ’60s; today it’s a poster child for urban decay. New Orleans evolved naturally from frontier military port …
It’s certainly not unusual for brands to fall over themselves to attach themselves to worthy causes: the environment, education, human rights. Because what consumer doesn’t want to believe their purchasing dollar is going toward the greater good? But even if …
Story’s CEO Kirk Cheyfitz joined Jim Blasingame on the Small Business Advocate Show to discuss content creation and why everyone in business is in the content business. The better you get at it, he argues, the bigger your business will …
This post originally appeared in our June issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. A much buzzed-about event at last year’s Internet Week Europe, Digital Archaeology is now making its …
