Adam Uhrynowski

Post-Advertising Survival Guide, Vol 4: Developing Branded Video Games

23 July 2012

The video-game industry is growing by leaps and bounds, and the software used to develop games is cheaper, easier to use and accessible to everyone. The 21st-century game developer doesn’t need a $500 million budget, a special seal of approval …

The Phuture of Pharmaceutical Advertising

16 May 2012

Think of the last pharmaceutical commercial you saw. It probably involved scenes of nature: people doing normal things like sitting in bathtubs on a hilltop and walking on the beach. But what was the name of the drug it was …

The Future of (Auto)Mobile Advertising

25 January 2012

Growing up, all I wanted was a black Pontiac TransAm that spoke to me and helped me fight crime through a shadowy flight into the dangerous world of criminals operating above the law. What I got was a 1985 Peugeot …

In the Hands of the Masses: 5 Killer Crowdsourced Advertising Campaigns

19 October 2011

As post-advertisers, we spend most of our lives coming up with ways to tell brand stories. So much time is spent thinking, brainstorming and discussing that we spend every ounce of gray matter our brains can spit out (some have …

Digital and Print Bundle Up for Impressions

03 June 2011

Want a subscription to both the print AND digital version of a magazine? It’ll cost you…less! The same print magazine you get each month in your mailbox is now available for browsing on your iPad, and for the convenience of …

All Together Now: How Crowds Record History

20 May 2011

This post originally appeared in our May issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Perhaps the greatest part of the internet is how it allows complete strangers to come together …

The Rise of Microsharing

12 May 2011

Five years ago, I would never have considered renting my apartment out for a few nights to a complete stranger. And yet three months ago, I filled out a profile on AirBnB offering my “quaint” studio apartment on the Upper …

The Digital to Tangible Revolution

28 April 2011

According to my grandmother, I’m the greatest photographer on the planet. Of course, my grandmother is also amazed at my ability to operate a toaster and a gas pump. My achievements are well-known among her friends at the croquet club — …

HBO’s Brilliant Sensory Marketing for “Game of Thrones”

21 April 2011

Debuting a new television series is hard enough. But when the new show requires viewers to familiarize themselves with a mythical land, dozens upon dozens of characters, intricate maps, and confusing power struggles, it’s a steep marketing hill to climb. HBO’s …

Advertising an Advertising Movie

18 April 2011

While watching Inception, I spent most of the movie nodding knowingly as if to convince my date of my incredible intellect and logic. The truth is, Inception left me more confused than a blind dog in a butcher shop. I …

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