Deputy Managing Director
@jim_boulton
London
32
Post-advertising is based on brands genuinely adding value to consumers’ lives by generously giving them valuable content. By providing rewarding experiences, brands earn the right to expose consumers to their products and services. At its core, post-advertising is about creating …
There’s a lot of talk at the moment about nudge marketing, a theory based on behavioral economics. It describes the power of “choice architecture,” the art of arranging seemingly equivalent options so that more people will make one particular choice. …
An article in last weekend’s Financial Times showcasing an auction of antique designer dresses and accessories includes the sub-headline “Provenance is the most enticing factor.” Kerry Taylor Auctions’ “Passion for Fashion” in London on December 8th included an Audrey Hepburn collection, …
If you haven’t seen it already, make sure you check out the Good Brands Report from the trends-research network PSFK. The report identifies 10 brands that “are doing ‘good’ in regards to innovation, environmental responsibility and social collaboration.”
A couple of weeks ago, Dare Comics, the UK publisher, auctioned the “world’s first perpetual advertisement” offering “a full page advertisement in every single one of Dare Comics’ online publications in perpetuity.” Dare claims 75,000 online readers of The Hunter, averaging …
Following the great success of the Magners Irish Sessions social media programme, Story have officially partnered with Young Euro RSCG to launch a new office in Dublin.
Since May, visits to Facebook have increased 22%. The interesting thing to note is that the number of visits by 18-24 year old’s to the site has actually fallen. The increase is a result of more visits by 25-44 year olds, …
$22 billion was spent on Google Adwords in 2008. According to Econsultancy, Adwords represents 85% of the paid search market, making the entire market worth $26 billion. That’s a lot of money. The same Econsultancy report also indicates that there is an …
Two mentions of Whuffie in the same week, one by our esteemed leader at our recent Health 2.0 seminar and one by James Cherkoff over at his Modern Marketing blog, is too much of a coincidence, so I thought I’d …
I was reading in The Independent last week about a simple new test that can detect the onset of Alzheimer’s with 93% accuracy. The fact that this test can be perfomed at home without medical supervision prompted me to see …
