Communications Director
Jon is a social media aficionado (geek), brand storyteller, Brazilian Jiu-Jitsu practitioner, nonprofit organization founder, die-hard Boston sports fan, and consumes entirely too much ice cream.
@Story_Jon
South Norwalk, CT
116
This post originally appeared in our August ’13 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Marketing CPG products is hard. Marketing Apple products is easy. Well, not really (on both accounts), but let me …
There’s a certain feeling I get, and I’m sure we all get, when I answer the telephone and am greeted by a telemarketer. There are a few feelings, actually. Sort of like the five stages of grief. First, I feel …
This post originally appeared in our July ’13 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. My wife and I have a baby on the way. Literally any day now he or she (we …
I’m a social media early adopter. I should be, considering I write for a digital content marketing agency’s blog. I post photos on Instagram, share thought nuggets and articles on Twitter, argue on Facebook, capture looping slices of life on …
Make no mistake about it. The launch of Instagram Video (wholly owned by Facebook) is a shot across, if not directly into, the bow of Vine’s ship (wholly owned by Twitter). Instagram’s already established community of 130MM members has given …
Do a quick Google search or scour the front pages of your favorite social media blogs and you’ll find a seemingly endless array of articles providing you with tips and advice on social media (this blog included). But if you …
Why do we follow brands? What’s the point? They’re not our friends. We’re not going to make plans with them on a Friday night or invite them to our birthday parties (though some we would if we could). Why do …
The cicadas are coming. Billions of buzzing (relatively harmless) insects will descend upon the eastern United States from Georgia to New England in the coming weeks. If you’re not familiar with them, cicadas are a unique species. For most of …
My dearest Nutella, For decades your hazelnut spread has turned everyday consumers into product purists. From brownies and cookies to hot chocolate and crepes, Nutella has been the cornerstone of a delicious treat. As you’re aware, since 2007, Sara Rosso—arguably …
Pretend I’m someone who understands the basics of the Internet but has never used a social platform. Now let me ask you: What’s Facebook? What’s Twitter? What’s Instagram? Most answers, at least from the readers of this blog, would be …
