The Difference Between Fun and Useful Content in Social Sharing

08 May 2013

To say I’m not much of a handyman would be an understatement. I’m my father’s son—a Boston sports fan through and through, hardworking and always trying to please. But he and I know absolutely nothing about maintenance or repair work. …

6 TV Ads That Will Grip You With Their Story

01 May 2013

Television advertising has traditionally been seen as an interruptive yet creative means of exposing audiences to a brand. There’s no denying the massive audience that television commands, not only in the United States and the UK but around the world, …

When Promoted Hashtags Are Campaign Killers

29 April 2013

This post originally appeared in our April ’13 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. No matter how lofty a brand’s goals are when it uses hashtags, there are always individuals ready to …

Baking Brand Storytelling Into Your Lunch

10 April 2013

Any restaurant is rich in stories, from the founding of the establishment to the experiences of its patrons. Because of that, the restaurant business is an interesting venue for content marketing, social media and brand storytelling.  I like to think …

Breaking Down the Viral HRC Marriage Equality Campaign

03 April 2013

Unless you gave up Facebook for Lent, I’m sure that last week you saw a number of your Facebook friends’ profile photos (and possibly your own) change to a pink square with an equal sign in support of marriage equality. …

Drive-Thru Marketing: Bite-sized Content for an Impatient World

27 March 2013

I have no patience anymore. I know that at some point in my life I did. I could wait in lines, sit through three-hour college classes and even read a book for hours, all without feeling as though I’d missed …

Disney All-In on Content Marketing With “Oh My Disney”

18 March 2013

This post originally appeared in our March ’13 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Though it was founded in 2006 (which makes it older than Twitter), BuzzFeed stormed onto the social media …