Assistant Editor
Katie spends a lot of time on Facebook and Twitter for various brands. She is a social media enthusiast and writer. She also has friends in real life.
@kedmondson2
New York City
14
Tumblr is doing things differently. While Facebook and Twitter constantly load up on new features—many of which premiere to groans from avid users—Tumblr is scaling down and making things simpler in order to foster a positive artistic community. Tumblr also …
Innovative and stunning websites are one of the hallmarks of a great digital agency. With beautiful imagery, succinct case studies and a dash of fun, an agency can impress potential clients and entice the best workers. Lately we’ve seen a …
The global convergence of mobile, social and computer technologies is well on its way to putting a smart wireless communication device in every pocket. What will it mean for society when anybody on Earth can connect instantly with anyone and …
According to a new infographic from Crowdtap, “consumers trust recommendations from peers over all other forms of advertising.” That’s right. Earned media—a suggestion from his neighbor, his college buddy or even his dentist’s cousin—will influence Mr. Consumer more than a …
Online social media is essential for any business hoping to gain favor among today’s consumers. An active Facebook page can mean the difference between serious buzz and being ignored. But for all their amazing qualities, do online communities really drive …
As a community manager, I spend a lot of my time on social networking sites. And, while I tweet and post away, I often dream of a perfect tool—a unifying platform that will make my life easier and more efficient. …
The most successful brands on Facebook Pages aren’t the ones you’d think. If I told you that Coca-Cola’s Facebook Page has an engagement rate of less than one percent, would you believe me? Well, it’s true. After calculating the ratio …
Breaking news: Young people care about their reputation and appearance! Well, maybe that’s not such a hot scoop, but when you add the words online and social media, the ears of brand managers everywhere start to perk up. According to …
As frictionless sharing becomes the norm for applications like Spotify and Huffington Post, it feels like we’re at the cusp of an era of increasingly intense oversharing. Facebook’s new sharing mechanism has already contributed to a distinct decrease in manual …
You know Grandma Mildred’s annual holiday proclamation “Everyone is using them dang cellular telephones!”? You can say that again, Grams. And while she may still be resisting the constant influx of newfangled tech and software, almost everyone else has embraced …
