CEO & Chief Editorial Officer
New York City
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It appears the oldest question in advertising is now the newest. (No, this does not include, “Can you make the logo bigger?”) The question is, “How do we get through to people?” The traditional advertising industry is still confronted by …
Rebecca Leib (@lieblink) was tweeting the other day about her newest research on digital marketing. Her report documents the ongoing shift away from digital ads—ineffective banners, mostly—to valuable content. But while the shift to content is historic and badly needed, …
While the current turmoil in Cairo may obscure the post-revolutionary optimism that pervaded the city last winter, that mood was powerful at the time. Despite the chaos in the virtual absence of government, the metropolitan region of some 14 million …
Celebrating Oreo’s now-famous twi-jacking (Or is it “twit-jacking?”) of the Super Bowl for the brand’s own milk-and-cookies purposes, the ad business erupted early this year with ecstatic chatter about so-called “brand newsrooms.” While the chatter focused in minute detail on …
Lately, everyone in advertising has become a “storyteller” specializing in “engaging content.” This isn’t true, of course. But I understand why everyone’s making the claim: Digital is the only part of advertising that’s growing rapidly; social media is the red-hot …
[See 9/2/11 Update at bottom of post] A strange encounter with a somewhat hostile innkeeper in the wilds of Nova Scotia has focused me on the escalating war that more and more businesses are waging against their customers’ free speech …
The media business has been in chaos for a decade, and there’s more coming. The next big media revolution will be an escalating and increasingly bitter competition between the content creators-especially newspaper and magazine publishers-and their former friends, the traditional …
The latest news from the upper-echelons of marketing and advertising is that storytelling is the path to advertising’s future. There’s still a lot of what can be called “TV thinking” hanging on stubbornly, but no one any longer denies the …
[NOTE: This post by Story's Kirk Cheyfitz first appeared on the Media page of Huffington Post.] There’s been much crowing by traditional publishers about how the iPad will save books and magazines. But the content we’ve seen so far won’t …
HP’s social media strategist, Tony “Frosty” Welch, aka @frostola on Twitter, has been getting mostly high marks for his handling of a YouTube video that dramatizes how HP’s facial recognition software tracks white faces a whole lot better than black faces. We’re not …
