CEO & Chief Editorial Officer
New York City
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There’s been a lot of hogswallow on the blogs and the eBooks about how social media promotes honesty because people engaging in social media must, must, must be honest, open, transparent and human. I can give you a lot of examples, ranging …
RFPs may suck, as Tom Searcy’s new book proclaims, but Story Worldwide was recently asked in an RFP to write down Story’s “vision for the future of social media” and I thought it was a really good question. Where exactly …
Blessings and thanks to The Daily Beast for reporting that Story Worldwide, the agency that brings you this blog, has launched an experiment to use the social web to find a true, authentic and sustainable brand for the Republican Party, …
So, some guy named Jarvis Coffin wrote this rather ridiculous post a week ago on Huffington Post titled “Reports of the Death of Advertising Are Exaggerated.” (They aren’t, by the way.) I was directed to it by a friend, so I …
I have a long memory that can be short on details. For example, I have this bizarre idea that social media didn’t just APPEAR on the planet in September 2003 or March 2006. For the longest time, I couldn’t imagine …
The central word in the web revolution turns out to be an old one—content. (Our battered old Oxford English Dictionary says it’s derived from the Latin word “contentum,” which must go back a few thousand years. It was early in the …
Nancy Hill celebrated her first anniversary as CEO of the 4As (the new name of the recently rebranded American Association of Advertising Agencies) by giving a speech that demonstrates she has trouble making sense of opinion polls and statistics. Not a …
I was one of five folks on a panel at Digital Hollywood in Santa Monica this week (4 May). The panel was titled “Advertising Next” and was about emerging platforms/new media, including social media and so on. The audience was …
I’ve been working on this post for more than a week. I’m beginning to suffer from the writer’s version of Stockholm syndrome—I’ve been taken hostage by my own ideas and I’m starting to identify with them even when they’re bad. …
Walter Isaacson is a good man to have at your side in the 19th century, but something of an economic dead weight in the present. In Time magazine’s cover story, “How to Save Your Newspaper,” Isaacson advances the wrong old …
