Editor, Social Networks
twitter.com/ldringoli
Seattle, WA
170
Why are craft beer companies so great at telling their stories? Simple: because these scrappy upstarts actually have stories to tell—often they were built from the ground up on the basis of those stories. Companies like Stone Brewing Co. and …
Food truck fanatics, hold on to your tongues: Fast-food giants from Sizzler to Taco Bell to Jack in the Box to Applebee’s have fully functional food trucks parading down streets across America. Some just hope to capitalize on the current …
Local merchants that’ve ignored location-based check-in platform foursquare have just been handed a serious reason to get on board: Local Updates, the first-ever way for merchants large and small (all one million of them, currently) to communicate directly with their …
As a brand, it’s not enough just to draw in traffic; you need to help create, maintain and support a community. And to do that, you need to know how to answer a few simple questions:
Turning a great idea into a reality is getting easier by the minute. Small businesses and individuals can pitch, barter and sell straight to the masses. The audience is connected directly to the creator, sans middleman. With the help of …
It’s been weeks. Why haven’t I gone to see the movie adaptation of my favorite childhood story, Dr. Seuss’ The Lorax? It wasn’t the trailers or previews, but rather the antics of Universal Pictures’ marketing department and their eagerness to …
At last week’s first-ever Facebook Marketing Conference (fMC for short), Facebook officially announced the integration of four new products into their advertising model. These additions represent the most invasive placements on the social networking site yet. For the first time, …
Have you heard of the second screen? If not and you’re a marketer of media, you’d better listen up and learn fast; a number of television networks and individual programs have started taking this concept seriously and are, as a …
Brand-hatched crowdsourcing is nothing new. But constructive crowdsourcing with usable output? Crowdsourcing that evokes a palpable sense of togetherness? That’s new. Steps being taken by nimble branders like Warby Parker and Betabrand to engage (and we mean really engage) fans …
Movember. Manliest of all months, this philanthropic sensation has made its mark by having men around the world pledge, for one month, to grow the ultimate icebreaker and conversation starter: a sweet ‘stache. Since its inception in 2003, $178 million …
