Assistant Editor
New York City
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Great user-generated content (UGC) should not exist in a vacuum—it should be reused, when and where appropriate, to bring color and authenticity to a brand’s marketing. As brands expand their social-media footprints, many have also (smartly) placed more emphasis on …
When a brand makes a PR fumble, regardless of the faux pas’s size, the brand’s response and the action it takes afterward—nowadays, largely in the arena of social media—can often be more influential and telling than the blunder itself. The …
Pinching pennies and still don’t think you can afford a burger from the Dollar Menu? Then head to Sweden! McDonald’s continues the trend of interactive billboards in Stockholm, entertaining potential customers and rewarding them with free food.
