When is Manipulation in Advertising Okay?

14 November 2012

Manipulation: the action of controlling someone in a clever or unscrupulous way. It’s a touchy subject, but arguably advertising in its purest form is manipulation. Campaigns want to change behaviour or elicit a response. You can’t argue with that.  But …

LOCOG & Cadbury Strike Social Media Gold at the London Olympics

10 October 2012

Last week we suggested a top pick for Social Media Week London: a talk by Alex Balfour of the London Organising Committee of the Olympic and Paralympic Games (LOCOG). We weren’t disappointed. Alex shared with us some impressive statistics and …