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| Innovation Matters |
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| BRIDGING THE GAP BETWEEN DIGITAL, MOBILE AND IN-STORE EXPERIENCES |
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| The war between online merchandisers and traditional brick-and-mortar stores has caused many retailers to double down on the potential of digital. Walmart, whose digital footprint in 2011 was "a mess," according to its senior VP of technology, are investing in the potential of mobile and online to augment in-store experiences. How are they doing it, and what could we see in the future? |
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| THE FULL STORY |
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| The World of Post-Advertising |
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| DIGITAL MARKETING IS JUST 'MARKETING' |
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| Now that digital-marketing budgets are forecast to become 20 percent of the total in the coming months and all marketers' output to become "inherently digital," Forrester predicts that the phrase digital marketing will lose its first word this year and from then on be referred to simply as marketing. |
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| See Why |
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| The World of Post-Advertising |
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| TOP 6 DIGITAL MARKETING TRENDS FOR 2013 |
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| Digital marketing is changing at a rapid pace. We marketers face a parade of shiny new technologies, tools and platforms that promise to change everything. iMedia Connection brings you six trends you should embrace now to stay ahead of the marketing curve. |
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| See the List |
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| The World of Post-Advertising |
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| SECOND SCREEN THREATENS AD EFFECTIVENESS |
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| The better second-screen experiences are, the less effective television ads become, leaving traditional advertisers scratching their heads. But is it any surprise that in the world of post-advertising, engaging experiences beat interruption? |
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| Learn Why |
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| The World of Post-Advertising |
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| HOW OBAMA WON THE INTERNET |
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| All candidates for the office of the president of the United States go on long campaign trips, stopping in numerous cities and towns. But nobody ever expected President Barack Obama to visit Reddit. He did, though, and it just may have won him the election. |
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| Learn How |
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| The World of Post-Advertising |
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| THE ATTENTION PARADOX OF MARKETING |
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| Mass marketers are used to making average stuff for average people and promoting it heavily in media. But online the assignment is to make content that people will watch, click on and even share. Seth Godin wonders if the attention will generate the action you seek. |
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| Get the Ideas |
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| The World of Post-Advertising |
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| BRANDS BUYING LIKES GET EXPOSED |
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| If you've been buying Likes on Facebook to make your brand look better, be afraid. Be very afraid. On December 21 of last year, Facebook added the ability to segment fans by region in the API, and some curious fan bases have been exposed. |
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| Get the Story |
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| Resources |
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| POST-ADVERTISING SURVIVAL GUIDE |
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| The global convergence of mobile, social and computer technologies is well on its way to putting a smart wireless communication device in every pocket. Nothing offers a better glimpse of the bold new future than Twitter, but mastering it requires some expertise. |
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