As expected, yesterday’s Academy Awards were about movies, celebrities, and red carpet style. But more than ever in its 83-year run, the annual ceremony put social media center stage. Behind-the-scenes websites, apps, and real-time commentary were designed to make these Oscars the most interactive yet. The big idea: Double your screens, double your fun. Great in theory, but with the apps and tools we used, we found our fun severely diminished.
Share
