6 TV Ads That Will Grip You With Their Story

Posted by Jon Thomas, 01 May 2013

Television advertising has traditionally been seen as an interruptive yet creative means of exposing audiences to a brand. There’s no denying the massive audience that television commands, not only in the United States and the UK but around the world, but it’s been said that audiences hate advertisements so much that they created technologies for avoiding them.

Many households have “pulled the plug” on television altogether, opting for on-demand television viewing with Netflix, Hulu, Amazon Prime, iTunes, Roku, HBOGo and many more alternative services. Add to that the Nielsen Global Survey revealing the decline in consumer trust of ads on television (from 62 percent in 2009 to 47 percent in 2012) and one would have to wonder how television advertising can or will stay relevant in the post-advertising age.

The answer? Storytelling.

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Possibly the Greatest Brand Story Ever Told

Posted by Jon Thomas, 13 Mar 2013

The most effective mass media is the stories we tell and conversations we have with each other. If you don’t believe me, let me prove it to you.

We've all seen an endless number of ads for cars, car dealerships, and the like. If I think really hard, I may be able to remember a few of them. Let’s see… I remember the Volkswagen ad with Kid Vader (but mostly because it was so talked-about, not because I thought it was so effective). I remember the Toyota Celica ads in which the senior citizen sees a parked Celica and yells, “Slow down. This is a neighborhood!” If you gave me 10 more minutes, I could probably think of another three to five, but not much more. Considering how many car ads I’ve seen in my lifetime, that’s a pretty low recall rate, and I can assure you that none of them influenced my purchase decisions.  

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Progressive Platform, Primitive Advertising

Posted by Luke Dringoli, 22 Nov 2010
With each successive ad-related announcement, micro-blogging service Twitter seems to move further away from a marketing strategy that’s equal to its cutting edge services and savvy, new school users. Its newest venture with client HootSuite is just the latest interruption-as-usual.
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He’s just not that into ads

Posted by Luke Dringoli, 06 Mar 2009

I’ve been intrigued and impressed with the tv ads for “He’s just not that into you”. They have an all star cast with clout, they were humorous and they were, wait for it, different. It wasn’t the same ad over and over, but a series of ads which all boiled down to the same same story platform, which happens to be the same as the title of the movie. So far, so good.

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