There’s No Business Like Bieber Business

Posted by Sun McElderry, 23 Feb 2011
We’ve had some time to get acquainted with Web 2.0 and its progeny. Slowly but surely it’s all starting to make sense. Digital tools are immersing consumers in deeper and more meaningful brand experiences. We’re rolling with the shifting platforms. We’re getting glimpses of how technology enables products to respond rapidly to market movements, especially when that product is content. This being said, no one could have predicted that a teenager — albeit an extremely charismatic one —  and a handful of social media accounts would add up to the next ROI-rich media revolution.
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The Post-Advertising Candidate

Posted by Kirk Cheyfitz, 16 May 2008

George Bush has anointed Barack Obama the Democratic candidate for President, predicting he would negotiate with terrorists, and no less an authority than Joe Klein has declared the (extremely) junior senator from Illinois the winner of the Democratic presidential nomination. So we can safely pause for a moment in this long-running story to wonder how the hell he pulled it off.

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