Is Twitter a Gold Mine for Character-Based Brand Storytelling?

Posted by Jon Thomas, 18 Dec 2012

This post originally appeared in our December '12 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here.

My wife has never seen the movie Goonies, released in 1985. That’s a shame. So many classic lines, and one of the most well known yet practically silent characters, Lotney Fratelli, better known to the masses as Sloth. 

The strong, silent type, Sloth had only three audible lines, but anyone who has seen the movie can recite his most famous one, “Sloth love Chunk!” 

For the more than two decades since the movie’s release, the only words Sloth muttered were those in his three lines. That is, until he joined Twitter.

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Balancing Privacy and Transparency in Social Media

Posted by Jon Thomas, 19 Dec 2011

This post originally appeared in our December issue of "Live Report from the Future of Marketing," our monthly Post-Advertising newsletter. Subscribe for free here.

The art of tightrope walking is one of those feats whose objective is simple but accomplishing it is not: The walker must travel from one end of the tightrope to the other without falling off. All of us at some point in our lives have tried a version of this, usually on the curb of a sidewalk, and have quickly realized that it’s not as easy as it looks. It takes balance and concentration to keep from falling. Make it a high wire and the difficulty increases exponentially: Failure now has much more dire consequences.

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How are you keeping your Facebook content fresh?

5 Ways Community Managers Can Keep Content Fresh on Facebook

Posted by Jon Thomas, 10 Aug 2011

Any brand participating in social media (and we’ve reached the point where it is nearly every brand) faces the daunting task of creating and cultivating a community on a near-daily basis. With this constant requirement comes the need for a community manager to consistently provide unique and timely content that entertains, informs, and engages.

And there’s a reason the term “Community Manager” exists instead of “Facebook Page Writer.” Social media provides a place where communities of people with common interests can congregate, and its up to the Community Manager to keep those groups alive and flourishing. For a week, it’s no problem. After a month, you’re still doing fine. But what happens after a year? Two years? How can community managers keep their fans engaged over the long haul?

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