Post-Advertising Survival Guide, Vol 2: Audience Management

Posted by Luke Dringoli, 05 Jun 2012

As a brand, it's not enough just to draw in traffic; you need to help create, maintain and support a community. And to do that, you need to know how to answer a few simple questions:

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Transmedia Storytelling

Posted by Jim Boulton, 27 Mar 2009
Transmedia storytelling is one of those monikers that runs the risk of being added to a Bullshit Bingo card some time very soon. On the other hand it could just be the saviour of brand communications. Google it and you'll get all sorts of definitions that talk about evolving non-linear brand narratives, brand communities and deeply immersive narrative universes.
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