What a Lemonade Stand Taught Me About Storytelling
I was on my way to play golf this past weekend when I drove by a young girl selling lemonade on the sidewalk in front of her house. I have always made a point of stopping and purchasing (insert product here) if a child is selling it (not their parents—the child). Unfortunately, I was running late, and this time I couldn’t stop. It broke my heart.
I pass a convenience store on the same route to the highway, and I don’t even think about stopping there for lemonade, even though the ones they sell probably taste just as good and haven’t been sitting outside in the hot sun. I don't stop at the lemonade stand because I am craving lemonade. I stop because there’s a story behind the lemonade stand. I may not know the details, but I know it’s there, and I have an idea of what it might be. When I get home, I can mention to my wife that I stopped at a lemonade stand and tell her all the cute things the child did as she made the sale.