Why Celebrity Ads Fail

Posted by Katie Edmondson, 20 Jun 2012

According to a new infographic from Crowdtap, “consumers trust recommendations from peers over all other forms of advertising.”

That’s right. Earned media—a suggestion from his neighbor, his college buddy or even his dentist’s cousin—will influence Mr. Consumer more than  a high-budget television, print or online banner ad. This is echoed by another recent study, this one by Nielsen, which also found that consumers trust online opinions (read: those of complete strangers) more than they trust any other form of editorial content, ads or sponsorships (and second only to recommendations from people they know). The full results below:

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Keeping Celebrities Relevant in Post Ads

Posted by Danielle Tepper, 24 Mar 2011
It’s the chicken vs. the egg of the ad industry: Does the brand help the ad or does the ad help the brand? What really makes a campaign memorable?  Is it overall concept, humor or catchy jingles? What about celebrities? Following a February 23 study by Starch Advertising Research, it is estimated that magazine ads become 15% more memorable if they involve a celebrity.
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