6 TV Ads That Will Grip You With Their Story

Posted by Jon Thomas, 01 May 2013

Television advertising has traditionally been seen as an interruptive yet creative means of exposing audiences to a brand. There’s no denying the massive audience that television commands, not only in the United States and the UK but around the world, but it’s been said that audiences hate advertisements so much that they created technologies for avoiding them.

Many households have “pulled the plug” on television altogether, opting for on-demand television viewing with Netflix, Hulu, Amazon Prime, iTunes, Roku, HBOGo and many more alternative services. Add to that the Nielsen Global Survey revealing the decline in consumer trust of ads on television (from 62 percent in 2009 to 47 percent in 2012) and one would have to wonder how television advertising can or will stay relevant in the post-advertising age.

The answer? Storytelling.

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Four Examples of Successful Long-Form Branded Content

Posted by Jon Thomas, 18 Apr 2012

Time. We only wish we had more in the day, right? As technology has evolved over the years, the speed of our lives has increased exponentially. Interconnectivity has reduced our capability to stand tasks that demand a great deal of time, and the “normal” nine-to-five is simply no longer the norm. We get to work early; we work late. While in bed at night, we fight the urge to close our eyelids, instead opting to write one more blog post or send one more email.

So when it comes to advertising, it’s almost laughable to think that audiences would ever have the time for long-form content—no less long-form branded content. Maybe a 30-second spot could slip by, but audiences would never find 20 minutes to watch a sponsored video and then spend another 10 sharing it with their networks, simply because they loved it, right?

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