For Second Screen Engagement, Twitter Leads the Pack

Posted by Dan Trimarchi, 10 Jul 2013

Last fall my favorite TV show was American Horror Story. I enjoyed all the twists and turns, but more than that, I loved getting together online with friends and perfect strangers every Wednesday night to see how each episode would unfold and talk about predictions for the rest of the series. 

More and more, people are turning to their laptops and mobile devices as a way to virtually gather ’round the TV set and share an entertainment experience. But for brands deciding where to invest their engagement efforts, there are a multitude of options to consider.

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Have Conversations Left Blogging?

Posted by Jon Thomas, 09 May 2012

Since the advent of the Internet, blogs have provided the masses with a way to publish content. By the early 2000s, brands were catching on to the benefits of blogging, and those who embraced this new type of content marketing were seen as being ahead of the social-media curve.

Not only did blogs help businesses rank better for SEO, they also permitted customers and brands to have meaningful dialogue. In early 2006, noted tech gurus Robert Scoble and Shel Israel wrote about the power of blogs to “humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line” in their book Naked Conversations.

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The Metatext of Everything

Posted by Kirk Cheyfitz, 05 May 2009
I was one of five folks on a panel at Digital Hollywood in Santa Monica this week (4 May). The panel was titled "Advertising Next" and was about emerging platforms/new media, including social media and so on. The audience was the usual 150 or so digital marketing types. They were respectful and attentive. No food throwing at all.
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