Why Your CPG Brand Isn’t Remarkable and What You Can Do About It

Posted by Jon Thomas, 13 Aug 2013

This post originally appeared in our August '13 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here.

Marketing CPG products is hard. Marketing Apple products is easy. Well, not really (on both accounts), but let me explain. 

Apple products—computers, phones, music players, tablets and other digital devices—are some of the most expensive products on the market. But devoted fans come out in droves to purchase the latest editions, seeming not to mind that they’re paying a premium for the mass-produced technologies. I’m not faulting them. I’m a fanboy myself, writing this article on my MacBook Pro, which is connected to Wi-Fi with Apple Airport, with my iPhone and iPad close by. 

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Ten Brands Doing Post-Advertising Right

Ten Brands Doing Post-Advertising Right: Spring Edition

Posted by Jon Thomas, 02 May 2012

Every once in a while, the editorial team at Post-Advertising is so impressed by a brand’s work that we share it with each other. Just the fact that we enjoyed the content so much that we were compelled to share it with the rest of our team proves that it’s worthy of a post-advertising nod.

But since we’ve focused this blog on topics that educate our readers, we’ve spent less time sharing the great work we’ve found with all of you. Last September we decided to feature 10 brands that impressed us with their content marketing and brand storytelling efforts. But as we see more brands embracing post-advertising, we realized that we should start doing our list more often.

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Chobani-Love-Stories

Chobani Embraces Digital Storytelling with Real Love Stories

Posted by Jon Thomas, 01 Mar 2011
Greek yogurt has quickly become the red bottom stiletto of the dairy world. It’s suddenly “cool” to be seen eating this thick, creamy yogurt, and brands are eager to capitalize on this new-found caché. Chobani is perhaps doing it better than anyone by allowing yogurt fans to speak for themselves.
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