Mashable Follow

Mashable Tests Social Waters with “Follow”

Posted by Jon Thomas, 15 Apr 2011

This post originally appeared in our April issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here.

Facebook, Twitter, LinkedIn and…Mashable?

In early February, albeit relatively quietly, the top website for news in social and digital media introduced Mashable Follow – a “social layer” that is the first big move in Mashable’s journey towards becoming a “true news community.”

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The Relationship Between Curators and Publishers

We’re All Curators Now

Posted by Luke Dringoli, 23 Jun 2010
Business Insider columnist Steve Rosenbaum recently riffed at length about the changing nature of the media game. Here's the gist: Our old media overlords are out and anyone and everyone is in. The new demand is for people and platforms that make sense of the online cacophony. Cue the culture of the curator.
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