As General Motors and its US competitors slide closer to oblivion, GM, the leader of the domestic auto-making pack, still fails to understand that survival in the post-advertising age demands that it tell an
authentic story with all its words, images and actions.
Begging the taxpayers for survival money, GM is displaying the same inauthentic approach to communicating that has driven its business into the dirt for the past quarter century. If you want to cast yourself as the down-on-your-luck-but-deserving recipient of a government bailout, you don’t fly to D.C. in a $50-million-plus private jet. (Virtually every member of the US Congress and the news media now has pointed this out.) And you don’t get off the plane with no story about what you plan to do with the taxpayers’ money. (Similarly, Ford CEO Alan Mulally, when asked if he would work for $1 a year in exchange for government loans said, "I think I'm okay where I am." See taxpayer reaction
here. It's brutal.)
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