Best Buy vs. Employee: the YouTube Scuffle Continues
Ah, satire in the age of instant communication. One big box brand doesn't quite get the joke.
As good as social media's been for Best Buy (see: @Twelpforce, a continued success), they're fast finding out how real things can get when their internal policies don't line up with their ostensibly progressive, tech-conscious reputation. We're talking about an employee of theirs, who since being pressured into quitting his job over a couple measly, unbranded YouTube videos, has hit back with a new video roasting the retailer in a similarly anonymous fashion. If consumers can control brands these days, then employees can bring them to their knees.
Print Magazine iPad Apps That Don’t Suck!
Remember when the iPad was set to revolutionize, reinvigorate, and single-handedly save the publishing world? Just a scant four months ago magazines, under the spell of this magical thinking, began importing their rags onto the iPad only to sit back and wait for salvation. Well, as we all know, pasting pre-existing pages into a scrollable touch format hasn’t saved anyone’s keister. But with time, publishers are catching on—the latest round of magazines gone digital offer hope that this industry can regain its footing amid instant publishing and consumer-generated content. We run down our newest favorites after the jump...
Stickybits Lets You Tag the World
Another week, another mobile app. A little program called Stickybits (available for iPhones and Androids) caused a stir at last month's SXSW and promises to open up a new world of brand engagement. For better or for worse.
Twitter Roundup
While many media-conscious brands have engaged Twitter in some form, others have stuck to inefficient strategies. Bad Twitter usage—either through mass spamming or one-way messaging—makes any brand look out of touch. Twitter’s real power is sown when it’s used in supporting roles or as a base to amplify consumer-brand relationships. But some are doing it right. Take super-brands like Universal and Coca Cola.
In Cell Phones We Trust
Rankings released by Brand Keys recently demonstrate that consumers are the most brand-loyal to the thing that they use daily (if not hourly). Yes, the cell phone.
