Adopt or Die: The Anxiety of Checking In on Foursquare

Posted by Jon Thomas, 17 Jul 2013

I’m a social media early adopter. I should be, considering I write for a digital content marketing agency’s blog. I post photos on Instagram, share thought nuggets and articles on Twitter, argue on Facebook, capture looping slices of life on Vine (and now Instagram Video) and check-in using geolocation apps.

The manner in which I, along with millions of others, experience and share life’s moments is decidedly different from the way we did a mere decade ago. But that’s the way life goes, and technology is changing how we live on a daily basis.

However, if my recent trip to a local restaurant is any indication, merchants aren’t getting the message. Many of them are so slow to adapt that a simple redemption of a Foursquare perk can turn into a confusing, annoying, anxiety ridden encounter, inevitably resulting in customers being afraid to embrace the technologies intended to create a better, more rewarding experience. 

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Ten Brands Doing Post-Advertising Right

Ten Brands Doing Post-Advertising Right

Posted by Jon Thomas, 14 Sep 2011

We've spent a good deal of time at Post-Advertising pulling the curtain back on marketing and advertising practices that are on the wrong side of history. We try to expose those executions that desperately try to prolong the age when interruptive techniques and big budgets ruled the advertising landscape. We feel some sort of responsibility to reveal what's wrong with advertising today in order to teach our readers about the future of advertising.

However, it was time to take our badge off and pull out our sheet of gold stars (sorry, no monetary prize here) to reward those brands that are doing it right. These are the brands that have embraced Post-Advertising and focused their efforts on creating engaging content and igniting movements that spread.

Here are ten brands that stand beside us, ushering in the Post-Advertising age:

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