Four Examples of Successful Long-Form Branded Content

Posted by Jon Thomas, 18 Apr 2012

Time. We only wish we had more in the day, right? As technology has evolved over the years, the speed of our lives has increased exponentially. Interconnectivity has reduced our capability to stand tasks that demand a great deal of time, and the “normal” nine-to-five is simply no longer the norm. We get to work early; we work late. While in bed at night, we fight the urge to close our eyelids, instead opting to write one more blog post or send one more email.

So when it comes to advertising, it’s almost laughable to think that audiences would ever have the time for long-form content—no less long-form branded content. Maybe a 30-second spot could slip by, but audiences would never find 20 minutes to watch a sponsored video and then spend another 10 sharing it with their networks, simply because they loved it, right?

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5 Lessons the #KONY2012 Viral Video Can Teach Your Brand

Posted by Jon Thomas, 15 Mar 2012

If you’re a digital marketer who decided these past 10 days were the days you’d “completely disconnect from the digital world and find your analog-self,” then you picked the wrong week.

Monday, March 5th saw the launch of the most successful viral marketing campaign in history, branded or otherwise. Nonprofit organization Invisible Children published their KONY 2012 campaign video, taking the social media world by storm. On the day it was launched, the video was practically unavoidable. It seemed nearly everyone posted it on every type of page and platform. With over 100 million views on YouTube and Vimeo combined in only one week, the video has reached iconic status as the most viral video of all time.

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