There’s No Business Like Bieber Business

Posted by Sun McElderry, 23 Feb 2011
We’ve had some time to get acquainted with Web 2.0 and its progeny. Slowly but surely it’s all starting to make sense. Digital tools are immersing consumers in deeper and more meaningful brand experiences. We’re rolling with the shifting platforms. We’re getting glimpses of how technology enables products to respond rapidly to market movements, especially when that product is content. This being said, no one could have predicted that a teenager — albeit an extremely charismatic one —  and a handful of social media accounts would add up to the next ROI-rich media revolution.
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The Social Media Scientists

Posted by Andrea Fjeld, 19 Jan 2011
Like it or not, consumers are talking about your brand. And while they talk, researchers are taking notes. In an age where consumer-generated content is aggregated and judged for macro-sentiment by a new breed of “social scientists,” customer research no longer means an intrusive site survey or artificial focus group. It’s happening in real time, right in front of our eyes.
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Palin, Beck, and Bieber Get Facebook-Bombed

Posted by Andrea Fjeld, 04 Nov 2010
Just how did the Rally to Restore Sanity and March to Keep Fear Alive attract hundreds of thousands of attendees? The television hulabaloo surrounding Team Stewart versus Team Colbert certainly went a long way to pack the Washington mall, but we can't ignore the viral marketing efforts that led to the massive turnout. Among them were a new and creative form of Facebook vandalism.
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