Crowdsourced! Eight Ways to Involve Your Most Important Allies

Posted by Luke Dringoli, 01 Feb 2012

Brand-hatched crowdsourcing is nothing new. But constructive crowdsourcing with usable output? Crowdsourcing that evokes a palpable sense of togetherness? That’s new. Steps being taken by nimble branders like Warby Parker and Betabrand to engage (and we mean really engage) fans and enthrall newcomers will soon become tomorrow’s staples for sourcing success.

Want in on the unique new ways brands can use advanced crowdsourcing to engage followers? Read on. Each of the eight ideas we’ve carefully chosen has the potential to send your engagement numbers through the roof, as long as requests are within reason and rewards are provided.

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Buying the Consumers’ Tastes

Posted by Luke Dringoli, 18 Feb 2010
The fashionistas at ModCloth recently stitched together a new feature for the company’s online store that gets customers in on the clothing-selection process, ultimately letting consumer sentiment influence the e-retailer’s style direction. It’s a pretty well-made plan.
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