Tag Archives: nba

With Consumers in the Seat, It’s a New Ball Game

Posted by Luke Dringoli, 05 Mar 2010

Advertising on YouTube. It may seem like little more than traditional TV marketing for the digital age. However, innovative means of branding may surprise you. At least, if Mercedes Benz and Adidas are any indication.

Adidas Steps Up Its Game

Posted by Luke Dringoli, 26 Oct 2009

Trying to inch in on the Nike-controlled basketball market, Adidas is launching a global campaign projecting an image of brotherhood. The spot sports a who’s-who cast of NBA stars and their lives both on and off the court.

Rock-Solid ABS

Posted by Andrea Fjeld, 08 Oct 2008

Enjoy your college years, kids: They blow by all too quickly and you wake up one day in a bad job market with student loans and credit card debt wondering why you tried so hard to graduate on time.

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Tag Archives: nba

With Consumers in the Seat, It’s a New Ball Game

Adidas Steps Up Its Game

Rock-Solid ABS

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