We Dare You to Sit Through Cisco’s Old Spice Rip-offs

Posted by Luke Dringoli, 10 Aug 2010
Lordy, this is a rough one. Like an embarrassing mother misusing the latest hip catch phrase, tech giant Cisco and their note-for-note Old Spice imitation (…minus the laughs and wit, that is) could’ve been a meme-killer — if anyone had bothered to pay attention to it.
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Domino’s Dishes Out a Hot Campaign

Posted by Luke Dringoli, 02 Feb 2010
To many brands, listening to consumers means conducting a few focus groups and studying a report or two. But how much does that really accomplish? Are they just “protecting” themselves from the truth (which does more harm than good)? Because in the digital age, everyone gets to be heard—and Domino’s has finally perked up its ears.
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