Ten Brands Doing Post-Advertising Right

Ten Brands Doing Post-Advertising Right

Posted by Jon Thomas, 14 Sep 2011

We've spent a good deal of time at Post-Advertising pulling the curtain back on marketing and advertising practices that are on the wrong side of history. We try to expose those executions that desperately try to prolong the age when interruptive techniques and big budgets ruled the advertising landscape. We feel some sort of responsibility to reveal what's wrong with advertising today in order to teach our readers about the future of advertising.

However, it was time to take our badge off and pull out our sheet of gold stars (sorry, no monetary prize here) to reward those brands that are doing it right. These are the brands that have embraced Post-Advertising and focused their efforts on creating engaging content and igniting movements that spread.

Here are ten brands that stand beside us, ushering in the Post-Advertising age:

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The Main Problem with the iPad? Publishers

Posted by Kirk Cheyfitz, 26 Apr 2010
[NOTE: This post by Story's Kirk Cheyfitz first appeared on the Media page of Huffington Post.] There's been much crowing by traditional publishers about how the iPad will save books and magazines. But the content we've seen so far won't save anything because it fails to re-imagine books and magazines for iPad-like devices.
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