Post-Advertising Summit

Post-Advertising Summit Brings Storytelling to Life

Posted by Andrea Fjeld, 04 Apr 2012

Since 2008, we've been charting the evolving landscape of marketing and discussion the future of advertising at this blog. For the better part of the last decade, Story Worldwide (who keep the lights on here at Post-Advertising) has been helping brands unearth their story and tell it across a wide variety of channels, both on and offline.

Few editorial outlets put these ideas into action, in real life, alongside fellow industry colleagues. But last Thursday, March 29th, we finally brought Post-Advertising readers, Story leaders, storytellers, agencies and brands together to not just write, but actually prove, that the path towards and through the future of marketing is paved with storytelling. More about what unfolded after the jump.

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The Future of Branded Entertainment

The Future of Branded Entertainment

Posted by Jon Thomas, 19 Sep 2011

This post originally appeared in our September issue of "Live Report from the Future of Marketing," our monthly Post-Advertising newsletter. Subscribe for free here.

Blogging has been a fundamental shift in marketing, ushering in social media and the post-advertising age; it's the cornerstone of inbound marketing. This regularly updated text-based content is the gasoline that fuels search engine optimization (SEO).

At Story we have a Facebook page with regularly updated content, we’ve written hundreds of blog posts here since 2008, we've published our own eBooks (with more to come), and we post daily updates to Twitter identities for both Story Worldwide and Post-Advertising. So take that into consideration when I tell you this:

Blogs and social media aren’t the be-all-end-all to content marketing.

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Post-Advertising Summit :: October 21st :: Cult Studios, NYC

Post-Advertising Summit

Posted by Jon Thomas, 15 Sep 2011

The Post-Advertising Summit celebrates the end of the broadcast age and the dawn of a new era for marketing. The advertising-as-interruption model has collapsed and the ad world is evolving. Today, we live in an opt-in culture, which means the only messages your audience will see or hear are those that they choose to see and hear. So how do you get positive attention? By creating great media that is relevant, informative, and on-brand.

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