6 Quick Instagram Tips for Brands

Posted by Jon Thomas, 29 Nov 2012

Stop me if you’ve heard this one before: Instagram is a pretty big deal.

It’s not breaking news but something I thought about as I was going to bed last night. I was about to fall asleep when I realized I hadn’t checked my Instagram feed. I reached from my bed, grabbed my phone and scrolled through the square, filtered photos of people, buildings, foliage, workouts, posters and, of course, food. I commented, Liked and even searched through a few hashtags to find fellow Instagrammers who share my passions.

For the better part of the last decade, I haven’t checked a social media platform not named Facebook or Twitter daily until now. Instagram has quickly become one of the top three social networks, and since photos are more personal than a 140-character statement, it has the potential to connect brands with fans on a deeper level than Twitter.

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10 Brands Doing Post-Advertising Right: Fall Edition

Posted by Jon Thomas, 31 Oct 2012

Each week, our social media team at Story hops on a conference call discuss the latest and greatest in the world of social media, content marketing, brand storytelling and the like. While most everyone would admit that meetings are rarely fun, I look forward to this call because I love to talk social-media shop. 

Considering how quickly marketing happens in the post-advertising age, we aren’t able to cover everything on the blog and a lot of great work that we discuss on our weekly call falls through the cracks. In the last year, we’ve made it a point to highlight the brands each season that have embraced Post-Advertising and have focused their efforts on creating engaging content and igniting movements that spread.

It’s been six long months since our last edition, so let’s get on with it! Here are Ten Brands Doing Post-Advertising Right: Fall Edition.

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