3 Brands Winning the Real-Time Media Game

This post originally appeared in our February Issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here.

The blanket of snow that fell across the UK a few weeks ago reminded me of one of my favourite marketing campaigns in recent years. If you haven’t seen this fantastic piece of opportunistic advertising before, the Polo Snow Stamp was pressed into thick snow on cars, park benches and roads across London, creating a perfect replica of the iconic white mint with the hole.