Isn’t It About Time Your Brand Adopted a Mobile Strategy?

Posted by Jon Thomas, 03 Oct 2012

I received a sobering yet enlightening Facebook message from my aunt two weeks ago. After getting over my shock that she even knew how to use Facebook Messenger (she is not a technophile), I read her message: 

Aunt: Guess what I got today?
Me: What?
Aunt: The iPhone 5
[cue jaw dropping]

I was reading this on my iPhone 3Gs, yet I’m the one who works at a global post-advertising agency. That’s when I knew it: Mobile has reached significant penetration and can’t be ignored by brands.

Share

The Future of Content Is Not in Your Computer

Posted by Jon Thomas, 26 Oct 2011

There was once a day when a computer filled a room. Now it’s in your palm. That’s the story my dad tells me at least. Soon, when my future children are old enough to understand, I’ll tell them how I used to read books and magazines made out of paper and I couldn’t simply touch the screen of my computer to make things happen. Also, I used to walk to school uphill, both ways, in the snow.

Share