While we’ve seen some brilliantly executed, forward-thinking work this year, a few strategies remain stuck in the ol’ days of advertising. Product placement—usually seen as a very inauthentic tactic—still haunts much of today’s media. Do brands really think it accomplishes much more than ten minutes in the public spotlight? Puh-lease.
In true post-advertising fashion, the folks at Pepsi are giving power to the people. For the next Mountain Dew line, the brand’s created a Dewmocracy. Say what now?
