Baking Brand Storytelling Into Your Lunch

Posted by Jon Thomas, 10 Apr 2013

Any restaurant is rich in stories, from the founding of the establishment to the experiences of its patrons. Because of that, the restaurant business is an interesting venue for content marketing, social media and brand storytelling. 

I like to think that the best part about going out to eat, particularly with friends, isn’t the food (though don’t get me wrong; I adore food). It’s the stories we share and the stories we create. It’s like the times spent with my wife reviewing our plate of nachos in hopes that someday we’ll cull all those reviews into a blog just about nachos (though that’s a whole other story). It’s the times spent with friends catching up and reminiscing about old times.

Restaurants have a unique opportunity to tap into brand storytelling, and there’s a restaurant in the U.K. doing just that. 

Share

Finding Tips for Social Success at the Bottom of a Wine Bottle

Posted by Jon Thomas, 24 Oct 2012

I stood in the hills of Le Plan de la Tour, in Provence, France, just a short drive from Saint-Maxime and 20-minute ferry to Saint-Tropez. I looked over the beautiful vineyard that sat just steps from the small cottage my wife and I were renting with another couple for a week last October. The air had the perfect morning chill that required only your most comfortable sweatshirt, but implied that the day would be beautiful and warm, as it seemed every day must be in such a beautiful place. I could only imagine the stories that each grape held about its journey from vine to glass.

Share