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Blessings and thanks to The Daily Beast for reporting that Story Worldwide, the agency that brings you this blog, has launched an experiment to use the social web to find a true, authentic and sustainable brand for the Republican Party, presently a total and humiliating disaster. To join the struggle to find the new soul of the G.O.P., go to the site we've created: Call Me, G.O.P. (as in "Call me anytime for help or advice").

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The Guardian is often held up as a great example of how social tools can be integrated into a website to create a real community feel. Well, this article (via Mark Earls) demonstrates how powerful that community can then be. I love seeing this type of feedback loop, where a brand is driven to provide ever more creative ways to interact and the commmunity responds with enthusiasm.

(Photo by internets diary)

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OK, here's the drill, this guy appears to have stolen Dave's camera, laptop and Nintendo DS and we're going to help track him down in a vigilante 2.0 style. If it doesn't work, blame Clay Shirky, if it works then Iain over at crackunit.com gets the credit.

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Two mentions of Whuffie in the same week, one by our esteemed leader at our recent Health 2.0 seminar and one by James Cherkoff over at his Modern Marketing blog, is too much of a coincidence, so I thought I'd jump on the band wagon while there's still time.

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But follow the money. They won't, anymore.

There’s an exceptionally lame TV ad campaign running in the UK at the moment for Thinkbox, the television marketing body for the main UK commercial broadcasters.

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I was reading in The Independent last week about a simple new test that can detect the onset of Alzheimer's with 93% accuracy. The fact that this test can be perfomed at home without medical supervision prompted me to see what other home testing kits existed.

I was expecting to find blood pressure monitors, pregnancy, allergy and cholesteral testing kits but was amazed to discover home tests that can detect conditions including colon cancer, prostate cancer, stds, the menopause, osteoporosis, rheumatoid arthritis, thyroid problems, anaemia, stomach ulcers, diabetes and the list goes on.

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So, some guy named Jarvis Coffin wrote this rather ridiculous post a week ago on Huffington Post titled "Reports of the Death of Advertising Are Exaggerated." (They aren't, by the way.) I was directed to it by a friend, so I read it word for word. Then I dashed off a comment because the web is all about interaction, right? So I interacted.

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If you're anything like me (and let's face it, you are, whether you like it or not), you'll enjoy telling a good story with an amusing denouement. That's French for punchline. You'll also be aware of the intense frustration that arises when someone butts in before the end and delivers the puchline for you, wrecking the delicate timing/set-up you'd mentally worked so hard to achieve. My point is that a good story is easy to wreck.

(Cheers to Dr. Snafu for the pic, brilliantly entitled "Why the long face?")

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I have a long memory that can be short on details. For example, I have this bizarre idea that social media didn’t just APPEAR on the planet in September 2003 or March 2006. For the longest time, I couldn’t imagine why I entertained such an unfounded (and potentially unpopular) theory. Then, a couple weeks ago, I recalled this weird tradition that people have been practicing on a tiny, tropical island in the Caribbean for nearly 40 years. Let me tell you about it:

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