Tomorrow, Story's London office will be hosting a free social media seminar from 9:30 am to 12 pm (Note: that's London time. If you live elsewhere, figure out here what time you should join in). What's this all about? With traditional advertising struggling and businesses under severe pressure to control costs, finding new, cost-effective revenue streams is critical. And while savvy marketers are positioning themselves for when the recovery comes, it’s crucial that any marketing activities produce results immediately. We at Story, for example, recently built a blog for Oasis that paid for itself in three weeks, improved conversion by 17% and raised average basket values by 14%.