Not Everyone is a Storyteller

Posted by Kirk Cheyfitz, 29 May 2013

Lately, everyone in advertising has become a “storyteller” specializing in "engaging content." 

This isn’t true, of course. But I understand why everyone’s making the claim: Digital is the only part of advertising that’s growing rapidly; social media is the red-hot center of digital; to make social work, you need conversation-starting (and sustaining) content.

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Post-Advertising Survival Guide, Vol 2: Audience Management

Posted by Luke Dringoli, 05 Jun 2012

As a brand, it's not enough just to draw in traffic; you need to help create, maintain and support a community. And to do that, you need to know how to answer a few simple questions:

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