A Story about the Future of Advertising

The latest news from the upper-echelons of marketing and advertising is that storytelling is the path to advertising’s future. There’s still a lot of what can be called “TV thinking” hanging on stubbornly, but no one any longer denies the basics — which, if you’ll allow us a short moment of tooting our own horn, is exactly what we’ve been preaching at Story Worldwide for the past five years.